Product Range - Colas

A unique glass design, a unique bottle design, the proven customer preference

  • Coca-Cola
    Coca-Cola

    Coca-Cola

    Brand Facts

    Coca-Cola is the biggest, fastest-selling soft drink in the UK worth £614m and is the number one selling cola in Great Britain.*

    At £463m, Coca-Cola is the largest soft drinks brand in On-premise and has added £16m to the soft drinks category in the past year.†

    2012 Activities

    With Meals – Continued focus on Coca-Cola linking with meals featuring a new ATL creative (with ITV) running for the full year. Execution will be focused on menu visibility and will drive growth and ensure availability around lunch and early evening meals as 65% of soft drinks are drunk before 4pm‡

    Olympic Sponsorship – As one of the leading sponsors of the London 2012 Olympic and Paralympic Games, we will have a large presence both at and around XXXX. During XXX we will have limited edition Olympic 330ml glass bottles featuring Olympic sports.

    European Championship – As the main soft drink sponsor for UEFA EURO 2012 this year, we had ATL planned around TV and Online. This has also all been supported in-outlet with Coke branded POS and back bar display.

    Christmas – Coca-Cola will bring Christmas to life with an 'Anticipation/Celebration' campaign including TV, Outdoor and Digital whilst continuing with the popular designated drive campaign for Christmas 2012

    Source: *Nielsen Total Coverage MAT to 31.12.11. †CGA GB On-premise, MAT to 01.10.11. ‡him! OnTrack 2011.

    Downloads

    > Coca-Cola Logo (EPS & JPEG format)

    > Coca-Cola bottle pack shot (PSD & JPEG format)

    > Click here to view the entire CCE licensed range (PDF)

    > Click here to download our Quality Booklet (PDF)

    To read PDF files you will need Adobe® Reader®. To view PSD files you will need Adobe® Photoshop®

  • Diet Coke
    Diet Coke

    Diet Coke

    Brand Facts

    Diet Coke is the no.2 best selling cola in Great Britain*

    Diet Coke is the no.1 diet drink in on-premise worth £282m†

    2012 ACTIVITIES

    Product Benefits – Will focus on the benefit of being calorie-free to drive recruitment into the brand. This will be supported with a huge spend on TV and in women's press

    Fashion Links – Diet Coke will continue to show its feminine side in 2012 with an ATL campaign. There will be a partnership with world-renowned fashion designer Jean Paul Gaultier, following on from the successful Karl Lagerfeld collaboration in 2011

    Source: *Nielsen Total Coverage MAT to 31.12.11. †CGA GB, MAT to 01.10.11.

    Downloads

    > Diet Coke Logo (EPS & JPEG format)

    > Diet Coke bottle pack shot (PSD & JPEG format)

    > Click here to view the entire CCE licensed range (PDF)

    > Click here to download our Quality Booklet (PDF)

    To read PDF files you will need Adobe® Reader®. To view PSD files you will need Adobe® Photoshop®

  • Coca-Cola Zero
    Coca-Cola Zero

    Coca-Cola Zero

    Brand Facts

    Coke Zero targets Young Adult Males, providing them with a zero sugar cola that tastes great (just like the real thing). The brand is now worth more than £60M*

    Coke Zero is the fastest-growing cola brand in On-premise at +9.3%†

    2012 ACTIVITIES

    Gaming – Coke Zero aims to bring the best possible gaming experiences, tapping into our targets' (young men) passion for gaming. Through our on-going partnerships with Sony PlayStation and EA, Coke Zero has lined up exciting initiatives this year. These are built around the latest console and gaming launches, UEFA EURO 2012,TM and BOND

    Coke Zero with Meals – Continued focus on Coca-Cola linking with meals featuring a new ATL creative (with ITV) running for the full year. In outlets, execution will be focused around lunch on the go and evening meals

    Source: *Nielsen Total Coverage MAT to 31.12.11. †CGA GB On-premise, value growth, MAT to 01.10.11.

    Downloads

    > Coca-Cola Zero Logo (EPS & JPEG format)

    > Coca-Cola Zero bottle pack shot (PSD & JPEG format)

    > Click here to view the entire CCE licensed range (PDF)

    > Click here to download our Quality Booklet (PDF)

    To read PDF files you will need Adobe® Reader®. To view PSD files you will need Adobe® Photoshop®

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