How to make more money

Mentors, tips and Interactive calculators to help increase your profits


Visibility is key

There is always high demand on cooler space in outlets. So, why have cooler space for soft drinks? More and more of your customers are choosing soft drink options
arrow Packaged soft drinks are better served chilled
arrow Sales justify cooler space
arrow Consumers prefer their soft drinks pre-chilled over ice
The way in which you use your fridge space can influence sales.
arrow The number of facings each product receives should be based upon the product sales in your outlet
arrow Fridge space will be used to its maximum potential - stocks are less likely to run out during peak times
arrow A well stocked fridge is pleasing to the eye and will help customers when making decisions
Tips
arrow Block stock high-selling products like 330ml 'Coca-Cola' and 'diet Coke'
arrow Ensure fridges are always well stocked to maximise visibility
arrow Stock up on soft drinks at meal times when customers often need a non-alcoholic refreshment to complement their food
 

Pub Mentors (PDF)

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Volumetric Valve
Offering help in overcoming the significant challenges facing pubs is the key theme of Pub Mentor, the brand-new joint initiative from Coca-Cola Enterprises' Open More Business and the Publican's Morning Advertiser.
arrow View the Pub Mentors (PDF)

Soft drinks: a growing opportunity

arrow Healthy Eating      
arrow NO Smoking   arrow Lost beer revenue?
arrow Increased leisure time   arrow New customers?
arrow New working patterns   arrow Responsible?
arrow Higher female & family trade   arrow Family offering?
arrow New opening hours   arrow Demand for food?

Select one of the profit calculators listed below.

To enter figures, highlight the number (including the £ sign) and type in your price e.g. '1.5' for £1.50 or '40.00' for £40.
You can then use the buttons or sliders to make any changes. Positioning the curser over a chart value will generally bring up the detail as a text box.

Enter your figures in the following order:
  • Case Price
  • Retail Price
  • Total Volume Sold
  • % of servings sold in any given measure

125ml - 200ml Model

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The Schroeder Magnum Gun
This calculator demonstrates the gross profit advantage of trading up to 200ml juices or tonics from 125ml.
arrow The bar chart left shows GP per case.
arrow The pie chart that appears demonstrates the % contribution of 200ml to the total GP
arrow The dashboard dial shows incremental profit advantage of trading up (assuming same number of units sold).

10oz - 16oz model

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Volumetric Valve
This calculator demonstrates the gross profit advantage of trading up to 16oz serving from 10oz.
arrow Additional profit per serving is shown bottom left.
arrow The graph that appears demonstrates annual profit advantage of 16oz servings.
arrow The dashboard dial shows incremental profit advantage of trading up (assuming same number of units sold).