Make It Special

Profitable Sales

Remember:

Most guests aren’t browsers, they are there to buy – so start selling.
LOTS of guests are unsure of what to order when they come to the bar – so start recommending.
Make suggestions based on time of day, week or year – and don’t forget how weather affects what guests drink.
Read your guest: different people will buy different things.
Be positive and upbeat when selling and describe what you are selling to make it attractive – “How about a cool, refreshing ‘Coca-Cola’ or a warming, spicy Shiraz?”.
Many people will pay slightly more for a bottle rather than Postmix so offer it every time.

Always serve a 16oz 'Coca-Cola' in a Georgia Green Glass. If you leave these glasses in the cellar, you leave your profits behind!

Professional, sales-orientated staff can: