Make It Special

Marketing and Merchandising

Top 5 marketing tips

Eye level is buy level.
Make sure your guests can see what you’re selling.
Keep the back bar and fridges free from clutter.
Keep a good supply of clean, up to date menus for guests to read.
Make sure your POS is up to date and in good condition.

Hotspots

Hotspots are where customers tend to look because of how they approach the bar or where they are standing. Make the most of hotspots by displaying the products that you want to sell in this area. For example:

Along the beer taps
On the back bar
In the fridges

In many venues table menus and chalkboards are key hotspots for choosing drinks.

Fridges

The top left corner predominantly sells more products, as guests usually read fridges from left to right and top to bottom.

Fridges should always be:

full
only displaying items that are for sale
organised
easy to read for guests
easy to access product for you

more great Tips

Make sure you leave enough time for product to chill this can take up to 6 hours.
Place brands together in fridges – you should have a minimum of 2 facings per brand.
Make sure your fridge is clean – inside and out, especially glass doors.
Ensure any pourers are facing the same way– when you pour, the label should always face the guest.
Keep all bottles clean and tidy and all labels facing the front.

Next...

Profitable Sales

Great drinks

Repeat orders

Increased confidence

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