Make It Special

Dispensed

"Presentation is everything if you want to boost soft drink sales" *

Cola and Lemonade = 70% of Soft Drink volume in Licensed outlets

c. 60-70% of Cola served is postmix (CCE estimates)

Therefore if a pub or restaurant offers a quality serve on Cola and Lemonade it will offer quality to the majority of its soft drinks customers

• Use branded glasses to 'trade-up' your draught soft drinks sales
• Take pride in presenting soft drinks - try adding a wedge of fresh fruit

The perfect serve

1. Take a clean, cool, 16oz glass
2. Add quality ice
3. Add fresh fruit
4. Pour the soft drink over the ice
5. Present to the customer

The genuine ‘Coca-Cola’ glass

In response to the growing demands of the consumer and the evolving needs of the licensed trade customers, the ‘Coca-Cola’ system in Great Britain launched the 16oz Georgia green ‘Genuine Coca-Cola Glass’. This has offered great quality & value for money to millions of people.

• Brings the essence of the world-famous ‘Coca-Cola’ bottle to dispensed servings.
• Over 60% of customers with ‘Coca-Cola’ dispensed machinery now have the glass as their standard serving and this number grows every year.
• Over 550,000 Georgia green glasses are distributed in 2005 to UK businesses - 40% up on 2004.
• There is a unique glass for the UK: it is tempered and therefore has improved safety over normal glass. It is also dishwasher ready.
• The ‘Coca-Cola’ script is etched into the base of the glass so that once a customer enjoys a ‘Coca-Cola’ they can see the brand signature. This signature is nucleated which means that bubbles are encouraged to form and then rise to the ice.

Real Perfection for Draught Cola

Liquid per serve	248ml (10oz)	454 (16oz)	+60%
Cost per serve	18p	28p	+10p
Retail per serve	110p	160p	+50p
Cash Profit/Margin	76p	108p	+32p
Profit per 1000 servings	£760	£1080	+£320

Example based on £40 per 10l bag-in-box. Costs may vary by Wholesaler.

Recommended packs

Choose your outlet type: Pub / Restaurant Style Bars Family Pubs High Street Pubs Traditional Pubs Community Pubs   1. 330ml   1. 200ml