Visibility
"Both pubs and brands can significantly increase sales by making a product more visible to the consumer." *
- Why cooler space for soft drinks?
- Hints for arranging your fridge space
- Show me what to buy! Planning your display
- Good display makes good business sense
quality
- "If it looks good ... it'll taste better. And if it tastes better, I'll want one... in your bar!" **
range
- "A good range of soft drinks is important to meet the customer needs on every possible occasion."
occasions

- "Publicans should develop an offer that meets all the reasons why customers visit their outlet"
promotions
- "People respond to special offers. I'm open to new ideas and new products."**