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Presentation is everything if you want to boost soft drink sales
- Remember - follow the guidelines for The Perfect Serve
- This raises the standard of the drink, meeting with the high expectations of today's consumers
- So make sure you have chilled space available for soft drinks
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1. Ask the customer if they would like to drink from the bottle or from a glass
2. Take a clean, cool, branded glass
3. Add quality ice
4. Add fresh fruit
5. Pour the soft drink over the ice
6. Present to the customer
1. Take a clean, cool, straight glass and fill with quality ice
2. Add a shot of quality spirit
3. Select your branded mixer and fill to the top
4. Rim the glass with the fruit, squeeze the juice into the glass and then drop into the drink
- Using more ice in the glass will not dilute the drink, but actually keep it chilled for longer
- Squeezing the lime into the drink releases its natural oils and this enhances the flavour of the drink
- Take pride in the presentation of your drinks and the customers will be coming back for more!
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- Both Diageo and Bacardi-Martini are currently promoting the move to upsize spirit serves from 25ml to 35ml. This is backed by The Portman Group*
- Upsizing to 35ml simplifies the spirit offering
35ml serve = 1.5 units
Equivalent to: 175ml glass of wine or 275ml bottled lager
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- Research shows that 9 out of 10 spirit drinkers prefer the larger measure and outlets can experience profit uplifts of between 10% and 20%*
- A larger spirit means a larger drink and this falls in line with CCE's launch of the 200ml Long Mixing Pack - ultimately creating the perfect spirit mixer serve
- Improving serve ensures that customers will enjoy their drinks more, drink them more often and return to the outlet more often
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| It all depends... on what's right for your customers and your pub |
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- The 330ml Original 'Coca-Cola' Bottle can help drive sales in outlets where the perception of quality is important
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| Stocking premium branded spirits and mixers creates an additional profit opportunity. In this example, you could increase your margin by £3.18. |
| Round of 4 drinks - 2 Bacardi Breezer, 2 pints Fosters |
| 2 Bacardi Breezer (retail margin) |
£3.10 |
| 2 pints Fosters (retail margin) |
£3.08 |
| Margin Value per Round |
£6.18 |
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| Round of 4 drinks - 2 Gordons & 'Schweppes' Tonic, 2 Bacardi & 'Coke' |
| 2 Gordons & 'Schweppes' Tonic (retail margin) |
£4.62 |
| 2 Bacardi & 'Coke' (retail margin) |
£4.74 |
| Margin Value per Round |
£9.36 |
| Incremental Margin |
£3.18 |
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Choose your outlet type:
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1. 330ml
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1. 200ml
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- Cool tips for soft drinks
- Learn how to achieve the perfect serve
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Nine out of ten spirit drinkers prefer larger measures and outlets can experience profit uplifts of between 10% and 20% by upsizing from 25ml to 35ml spirit servings
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