Quality and serve

"Presentation is everything if you want to boost soft drink sales" *

Packaged

Cool tips for soft drinks

Presentation is everything if you want to boost soft drink sales

• Remember - follow the guidelines for The Perfect Serve
• This raises the standard of the drink, meeting with the high expectations of today's consumers
• So make sure you have chilled space available for soft drinks

The ideal temperature for packaged soft drinks is 4ºC - so chilling in a fridge is an important part of the offering

The perfect serve

1. Ask the customer if they would like to drink from the bottle or from a glass
2. Take a clean, cool, branded glass
3. Add quality ice
4. Add fresh fruit
5. Pour the soft drink over the ice
6. Present to the customer

The perfect serve - with spirit!

1. Take a clean, cool, straight glass and fill with quality ice
2. Add a shot of quality spirit
3. Select your branded mixer and fill to the top
4. Rim the glass with the fruit, squeeze the juice into the glass and then drop into the drink

• Using more ice in the glass will not dilute the drink, but actually keep it chilled for longer
• Squeezing the lime into the drink releases its natural oils and this enhances the flavour of the drink
• Take pride in the presentation of your drinks and the customers will be coming back for more!

• Both Diageo and Bacardi-Martini are currently promoting the move to upsize spirit serves from 25ml to 35ml. This is backed by The Portman Group*
• Upsizing to 35ml simplifies the spirit offering
  35ml serve = 1.5 units
  Equivalent to: 175ml glass of wine or 275ml bottled lager

* A pan-industry organisation whose purpose is to help prevent misuse of alcohol and promote sensible drinking

• Research shows that 9 out of 10 spirit drinkers prefer the larger measure and outlets can experience profit uplifts of between 10% and 20%*
• A larger spirit means a larger drink and this falls in line with CCE's launch of the 200ml Long Mixing Pack - ultimately creating the perfect spirit mixer serve
• Improving serve ensures that customers will enjoy their drinks more, drink them more often and return to the outlet more often

* Source: The Publican, February 25 2002

What's the correct serving choice

It all depends... on what's right for your customers and your pub

• The 330ml Original 'Coca-Cola' Bottle can help drive sales in outlets where the perception of quality is important

• The 'Coca-Cola' 16oz glass appeals to customers that are looking for value

• The 200ml glass bottle is ideal for use as a mixer

Retail margin opportunity

Stocking premium branded spirits and mixers creates an additional profit opportunity. In this example, you could increase your margin by £3.18.

NB: Prices shown are Suggested Retail Price

Recommended packs

Choose your outlet type: Pub / Restaurant Style Bars Family Pubs High Street Pubs Traditional Pubs Community Pubs   1. 330ml   1. 200ml