Promotions and marketing
"The right promotion will keep customers coming back." *
- Why run promotions?
- Check your promotional objectives.
- The right promotion will keep customers coming back.
quality

- "If it looks good ... it'll taste better. And if it tastes better, I'll want one... in your bar!" **
range

- "A good range of soft drinks is important to meet the customer needs on every possible occasion."
occasions

- "Publicans should develop an offer that meets all the reasons why customers visit their outlet"
visibility

- "Both pubs and brands can significantly increase sales by making a product more visible to the consumer."