Occasions

"Publicans should develop an offer that meets all the reasons why customers visit their outlet - the occasion " *

Types

What's the occasion?

The success of your business will depend more and more on your ability to cater for different occasions.

Today, people use the pub in a variety of ways. For example:

• A lunchtime meal
• A quick drink after work
• A family Sunday lunch
• To watch the match on television

To complicate matters, it is quite likely that a whole number of occasions are taking place at any one time!

Five key occasion types

Research shows that customers classify their main reasons for going to pubs as:

1. Big night out
2. Sociable get together
3. Meeting friends
4. Quiet drinks
5. Eating out

* Source: The Publican March 18 2002, p16

Cash in on the food opportunity

Your Market

• Who lives in the area?
• Who works there?
• Who visits?

Remember, lunchtimes, evenings and weekends attract different customers with different needs.

Your Competition

Daytime

• Other Pubs
• Coffee Shops
• Supermarkets
• Petrol Forecourts

Evening

• Other Pubs
• Restaurants

Your Offering

By looking at your competition and your market, you can decide on the strong points of your food offering.

* The Publican Newspaper March 18 2002

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