Occasions

"Publicans should develop an offer that meets all the reasons why customers visit their outlet - the occasion " *

Create your own offers

With a well presented choice of soft drinks, you can target new customers. Think about your whole offer and how it compares to your competitors.

 

Do you offer:

Fast service?

• A thriving lunchtime trade for busy office staff will have to be quick

Value for money?

• What about creating your own “Meal Deal” - a sandwich and a soft drink - a low calorie dish and a 'diet Coke' ...?

Comfortable surroundings?

• Does your décor reflect the tastes of the customers you want to attract?

Variety?

• Do you offer the choices to meet the main occasions?

Why offer a meal deal?

• Speeds up service
• Offers consumer value
• Can be used tactically to increase average spend
• Pubs cater for 33% of the UK catering market by value*

*Source: Keynote Market Report Plus Public Houses, 2002

**Source: Mintel British Lifestyle Report, 2003

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