Occasions

"Publicans should develop an offer that meets all the reasons why customers visit their outlet - the occasion" *

occasions

types

  • What's the occasion?
  • 5 key occasion types
more
occasions

create your own offer

  • Cash in on the food opportunity
  • Develop the Meal Deal
more

Also in this section

quality

Quality
  • "If it looks good ... it'll taste better. And if it tastes better, I'll want one... in your bar!" **
quality

range

Range
  • "A good range of soft drinks is important to meet the customer needs on every possible occasion."
range

visibility

Visibility
  • "Both pubs and brands can significantly increase sales by making a product more visible to the consumer."
visibility

Promotions

promotions
  • "People respond to special offers. I'm open to new ideas and new products."**
Promotions

* The Publican Newspaper June 24 2002
** Culture Marketing Ltd Research July 2002