great range - Adult Soft Drinks

The role of the 'pub' is changing. Responsible drinking, workplace drinking rules, drinking driving laws and the smoking bans are all spurring the growth in soft drinks and food. Soft drinks are no longer a forced choice for drinkers who are driving, infact 75% of all pubgoers drink soft drinks for other reasons and soft drinks create more value now for the ontrade than the total spirits offer! Adults want more flavour choice from trusted brands and Coca-Cola Enterprises Ltd will continue to deliver these alternatives.

'Fruitiser'

Following the success of Appletiser and Peartiser a new range called Fruitiser was launched in the UK in March 2008. Fruitiser is also available in 275ml bottles, in cases of 12.

Fruitiser consists of 3 new deliciously good flavours - Pomegranate & Raspberry, Mango & Mandarin and Apple & Dragonfruit.

Fruitiser is 100% fruit juice with a touch of sparkle, no added sugar, no added preservatives, no artificial colourants and just like the Appletiser range, it also counts as one of your 5-a-day!

The introduction of Fruitiser provides an interesting and colourful addition to the licensed range of adult soft drink products. The range will increase the healthier choice available for customers.

The Fruitiser target consumer is 18-30 year old females - in theory the little sister of Appletiser.

'Oasis'

The UK’s No.1 adult juice drink and a refreshing alternative to a pint of squash, lemonade or cola, served in a straight pint glass with loads of refreshing ice. It is probably the biggest beverage brand missing from the ontrade and is available for mainstream pubs in a 375ml glass bottle.

The two best selling flavours are available in a glass bottle: Summer Fruits & Citrus Punch. *These flavours are currently the No.1 & No.2 ‘on-the-go’ juice drinks in the UK.

*‘Oasis’ is a massive brand worth £77m (bigger brand value than Diet Pepsi). *Total media spend in 2008 is £3.5m, including a new TV ad.

*Oasis volume is over double the size of J20.

*Source: Nielson scantrack value sales total coverage July 2008.

 

'Appletiser / Peartiser'

The brand is a massive success in pubs and bars and is *currently growing at & +11% (March 2008 vs March 2007)

The brand, aimed at females 25-45, is a great alternative to postmix and squashes and was the original premium Adult Soft Drink. Appletiser was launched in the UK in 1982.

The brand has had a huge marketing spend in recent years, which has included Friends TV sponsorship. **Brand awareness is a massive 95% of the female adult population.

The 'Appletiser' range now includes Peartiser, which was launched in March 2007. Appletiser and Peartiser come in a 275ml glass bottle in cases of 24's and 12's.

The brand uniquely benefits from being:

1. 100% Fruit Juice with a touch of sparkle.
2. 1 of your 5 a day
3. No added sugar
4. No added preservatives
5. No artificial colourants

Source: AC Nielson GB on Premise purchase value MAT to March 2008
** Source: Eden Research March 2008