great range - Adult Soft Drinks

The role of the 'pub' is changing. Responsible drinking, workplace drinking rules, drinking driving laws and the smoking bans are all spurring the growth in soft drinks and food. Soft drinks are no longer a forced choice for drinkers who are driving, infact 75% of all pubgoers drink soft drinks for other reasons and soft drinks create more value now for the ontrade than the total spirits offer! Adults want more flavour choice from trusted brands and Coca-Cola Enterprises Ltd will deliver these alternatives in 2007:

'Schweppes Straightcut'

Straightcut is made with real fruit and is available now in four modern fusions of flavours:

• Pomegranate and Blueberry combines two fruits that are very much in demand.
• Grapefruit and Mandarin- a slimline blend that is very suitable for adults and a great combination with food.
• Lemon has always been a popular adult flavour and satisfies the slightly less adventurous (available in original and slimline versions.)

All four lightly sparkling flavours are available to the ontrade in a unique 330ml glass pack. It is served in a 12oz or 14oz glass with ice and fruit garnish. With pubgoers already aware of these packs from a £2m TV based launch, Straightcut will command good awareness and a premium personality.

'Oasis'

A no-nonsense refreshment burst for blokes, a credible alternative to a pint of squash, lemonade or cola... served in a straight pint glass with loads of refreshing ice. It is probably the biggest beverage brand missing from the ontrade and is available for mainstream pubs in a 375ml glass bottle.

There are two flavours for re-launch:
Citrus Punch and Summer Fruits and media spend is double that of 2006 - at £2.6m.

 

Sales are up year after year 2007 has seen a 22% increase in value vs 2006
Source: Nielsen Total Coverage MAT March 2007

 

Oasis is bigger already than J20, growing faster, and is close to the size of Ribena.
Source: Total Coverage to end Sep 2006

'Peartiser'

'Appletiser' is a massive success in pubs and bars and has sold 10% more this year vs. a year ago.

 

It is a successful alternative to postmix and squashes and was the original Adult drink.

 

With Friends sponsorship, awareness is at 95% of the adult population.

 

'Peartiser' is a new variant with all the same quality credentials

 

With the rise of 'Pear' as a credible flavour, 'Peartiser' is coming in at the right time.